Overview
Need expert PPC management? At SOURCE, our PPC Specialists specialize in creating and managing pay-per-click (PPC) campaigns to drive traffic and conversions. Our PPC Specialists use their expertise to optimize ad performance and maximize your return on investment (ROI).
Roles & Responsibilities
- Campaign Management: Create and manage PPC campaigns across various platforms, including Google Ads and Bing Ads.
- Keyword Research: Conduct keyword research to identify high-performing keywords and phrases.
- Ad Creation: Write and design compelling ad copy and creatives.
- Bid Management: Monitor and adjust bids to optimize ad spend and performance.
- Performance Analysis: Analyze campaign performance and make data-driven recommendations for improvement.
- Reporting: Prepare and present reports on PPC performance and ROI.
- A/B Testing: Conduct A/B testing to identify the most effective ad strategies.
Qualifications
Education and Experience
- Degree: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: Minimum of 2 years of experience as a PPC Specialist.
Technical Skills
- PPC Platforms: Proficient in using PPC platforms such as Google Ads, Bing Ads, and Facebook Ads.
- Analytics Tools: Experience with analytics tools such as Google Analytics.
- Bid Management: Strong skills in bid management and optimization.
Soft Skills
- Analytical Thinking: Strong analytical skills to interpret campaign data and make recommendations.
- Communication: Excellent verbal and written communication skills.
- Creativity: Highly creative with the ability to develop compelling ad copy and creatives.
- Attention to Detail: Strong attention to detail to ensure campaign accuracy and performance.
How To Get Started
Ready to drive traffic and conversions with a dedicated PPC Specialist? Contact us today at hello@source-talent.com to discuss how our experts can help you achieve your business goals.
